Now as a very racially conscious person, I try not to use the word “urban” ever.  There’s something wrong about it.  The word is used to refer to a collective of black music but also suggests that all black music and black (“urban”) artists are from urban areas (i.e. inner city London) and  this gives the impression to the public and the clueless, that this is in fact reality.  Now artists who are black and don’t come from these sort of areas now have to deal with this stereotype and that’s problem I have with the word – it makes me have to deal with their ignorance and perceptions and then go on to correct them because some smart-alec in a suit decided to brand the music that I love and everyone associated with it as “urban”.